Children's Empowerment for Sustainability:
Building a Society of Shared Happiness
Since its founding with the vision of creating a new era of Taiwanese aesthetics, Shin Kong Mitsukoshi has remained committed to its mission of promoting the development of arts and culture,with a focus on one of its three artistic pillars:children’s aesthetic education. Today, it is essential for
children to internalize sustainability literacy as a core competency for navigating future global challenges. This not only contributes to mitigating the environmental crisis but also helps cultivate critical skills such as problem-solving and active participation—crucial for their long-term development and future careers.
The SKM Aesthetic Arts Program
-From Exhibitions to Classrooms – The Dialogue Through Arts-
In 2023, the Shin Kong Mitsukoshi Cultural and Educational Foundation launched the SKM Aesthetic Arts Program, bringing exhibitions beyond traditional gallery spaces and into school campuses. In collaboration with Skidschool, a long-standing advocate of aesthetic education, and Pentel, a renowned stationery brand, the program introduced the “Art Bus” ( 阿獸比美感藝術車 ) to schools—allowing children to explore the beauty in everyday life, deepen their connection to personal and local identity, and gain new perspectives through immersive, hands-on art experiences.
To date
held 50 classes
reached over 8indigenous communities
supported over
6million childrenArt Bus ( 阿獸比美感藝術車 )has already visited
Participants
107individuals
Future Department Store Project
-Harnessing children's boundless creativity and insight to create a future department store that is friendly to the elderly.-
Guided by their imaginations and a Time Machine, young dreamers stepped into the world of the “ Future Department Store.” In 2025, Shin Kong Mitsukoshi partnered with the Child Welfare League Foundation’s “I’m Good, You’re Good! Socia good” program to launch the “ Future Department Store Project.” Through a series of workshops, games, and immersive experiences, 10 to 12 groups of children from grades 4 to 6 and their parents explored challenges that older adults face while shopping. Together, they worked on innovative solutions to create a more diverse, inclusive, and accessible retail environment for a better future.

