Sustainable Products and Services

L'Oréal Taiwan CircuLove Project

Guided by its mission - "We Create the Beauty that moves the World" - L'Oréal actively promotes sustainability by implementing initiatives focused on decarbonization, circular economy, and waste minimization. Since 2022, L’Oréal Taiwan has expanded its regular bottle recycling program under the CircuLove Project, bringing together 12 brands (12 of which are located at SKM across 85 counters) to carry out cross-channel recycling efforts.Through a fully integrated recycling system developed by L’Oréal Taiwan, the program ensures that cosmetic containers are effectively recycled, while also creating job opportunities for disadvantaged communities, forming a socially inclusive circular model where beauty drives the common good.

Execution outcome: As of 2024, L’Oréal has collected over 350,000 empty cosmetic bottles across Taiwan. Furthermore, 85% of L’Oréal Group’s PET packaging now uses PCR (post-consumer recycled) plastic. The brand also implements sustainable designs at its SKM
counters, including: 100% recycled acrylic displays, new fixtures made from recycled acrylic, full transition to LED lighting, use of FSC-certified sustainable wood for counter construction, and the gradual replacement of traditional backlit signage materials with ecofriendly
canvas.

Third Edition of JINS “Reborn Glasses” SDGs Initiative "Animal Paradise" Taiwan Tour

In support of the UN SDGs, the Japanese eyewear brand JINS has organized the "Reborn Glasses" initiative for three consecutive years. The JINS "Animal Paradise" is created using recycled eyewear and supports animal rights. The "Animal Paradise" has toured in Northern, Central, and Southern Taiwan, making its first stop at the SKM Xinyi Place A8 and third stop at our Tainan Ximen Store. In 2024, the JINS campaign recycled 25,000 pieces of eyewear, a 20% growth from last year. For the 2024 JINS "Animal Paradise," the brand repurposed unused glasses into recycled boards to create a 3D house of photo walls. Graffiti artist SONG was invited to illustrate and decorate these walls of discarded glasses with native Taiwanese species. In front of the story walls are the animal species and introduction, raising public awareness of local wildlife conservation, as visitors observe and take pictures. The campaign also features a charity pop-up shop selling limited-edition animal-themed merchandise. All proceeds are donated to the Taiwan Society for the Prevention of Cruelty to Animals (Taiwan SPCA), inviting consumers to support animal rights through meaningful purchases.

ROOTS Second-hand Clothes Recycling & Charity Project X Xinyi Clothes Recycling Initiative

• ROOTS partnered with the Hsinye Association to spread warmth and promote sustainable cycles. During the campaign, brand members were invited to donate secondhand ROOTS clothing at any ROOTS counter across Taiwan. For each donated ROOTS item, customers received NT$100 off a new clothing purchase, and so on and so forth.
• From August 1 to 31 ,2024, ROOTS collected over 5,000 pieces of secondhand clothing in collaboration with the Hsinye Association at all ROOTS stores nationwide.

Nespresso Capsule Recycling Campaign & Sustainable Hotel Program

• In Taiwan, Nespresso has been developing a comprehensive local recycling network since 2015. In addition to its boutiques and department store counters, it has partnered with Chunghwa Post to provide over 2,400 EZPost across post offices, schools, communities, and metro stations for easy capsule
  returns, with Nespresso covering the postage. This 24/7, convenient setup allows members to recycle anytime during their daily routines. Taiwan’s capsule recycling rate has now surpassed 60%, reflecting strong consumer awareness and commitment to sustainability.
• In 2024, Nespresso expanded its cross-industry sustainability collaboration by partnering with Fleurde Chine Hotel and TAi Urban Resort to launch a Sustainable Hotel Program. Guests not only enjoy Nespresso coffee in their rooms and dine on creative cuisine made with organic vegetables grown from
  recycled coffee grounds, but also get to see the Vélosophy RE:CYCLE bicycle, crafted from recycled aluminum capsules, offering an immersive two-day, one-night experience of sustainable living through drink, food, and stay.

Eco-friendly Campaign
Taipei Station Store/Taoyuan Station Store/Tainan Zhongshan Store

In April 2024, SKM launched an eco-friendly campaign in support of Earth Day, selecting ESG-related products, including those with eco-friendly packaging, cruelty-free cosmetics, and green electrical appliances. For the campaign, SKM selected 37 products and recovered 120,000 skm points. Campaign products also received 308 clicks on the app.

Green is the New Black
Taipei Tianmu Store

SKM Taipei Tianmu Store launched the "Green is the New Black!" campaign in April 2024 in support of Earth Day, selecting ESG-related products, including those with ecofriendly packaging, cruelty-free cosmetics, and green electrical appliances. APP products received 512 clicks.