Policy

The official website of Shin Kong Mitsukoshi Department Store or Shin Kong Mitsukoshi APP (hereinafter referred to as this Website or APP) is operated by "Shin Kong Mitsukoshi Department Store Co., Ltd." (hereinafter referred to as the Company). In order to respect the privacy of your personal data and ensure the network security for your use of this website or APP, we would like to use the following statement (hereinafter referred to as this Statement) to explain to you the purpose, method, scope, application of your personal data collected online by this Website or APP, and your exercise of relevant rights to the personal data you provide. When you use this Website or APP, you should read in detail and abide by this Statement. When you continue to use this Website or APP services, you are deemed to have read, understood and fully agreed with all the stipulations in this Statement, and agreed to the Company’s collection, processing, and utilization of your personal data. If you do not agree with the content of this Statement, you should immediately stop using this Website or APP.



Privacy Statement Scope of Application


  1. This Statement applies to the collection and use of personal data involved in the platform and domain of this Website or APP, as well as when you participate in the activities of this Website or APP; but when you link to other websites through this Website or APP, the protection of your relevant rights and interests shall be governed by the regulations of such websites, and has no concern with this Website or APP.
  2. When you browse other websites through the links provided by this Website or APP, you will leave this Website. Therefore, the protection of your relevant rights and interests shall be governed by the regulations of such websites, and has no concern with this Website or APP. This Website or APP is not jointly and severally liable.

I. Purpose of Personal Data Collection


This Website collects your personal data for main purposes as follows. However, in order to provide individual services, this Website or APP may also use personal data for purposes other than the following, but such use will be described clearly and separately at the time of collection.


  • Marketing
  • Collection, processing and utilization of personal data by non-government agencies in compliance with legal obligations
  • Consumer, customer management and services
  • Tax administration
  • Online shopping and other e-commerce services


II. Types of Personal Data Collected


The types of personal data collected by this Website or APP in the Website or APP are as follows:


  • Individual identification data: Name, job title, residential address, work address and phone number, home landline number, mobile phone number, correspondence and household registration addresses, email address, social network accounts, etc.
  • Identification data in government documents: ID card number, passport number, etc.
  • Personal description: Age, gender, date of birth, nationality, etc.
  • Family situation: Marital status, number of children, etc.
  • Leisure activities and interests: Hobbies, sports, other interests, etc.
  • Lifestyle: Types of consumer goods used and details of services, personal consumption patterns.
  • Occupation/annual income
  • Qualifications or skills: Academic qualifications, etc.


III. Access and Use of Personal Data


  • When you use interactive functions such as customer feedback and vendor collaboration proposals, this Website or APP will retain the personal information you provide for the convenience of contact.
  • When you want to register as a "member of this Website or APP", this Website or APP will ask you to provide relevant personal information for the membership.
  • The Company will request users to provide personal information according to the needs of the services provided by this Website or APP or the activities held.
  • During normal browsing, the server will record relevant actions on its own, including the IP address of the connected device, usage time, browser used, browsing and clicking data records, etc., as a reference for us to improve the Website and APP services. This record is for internal use only and will never be disclosed publicly.
  • In order to provide accurate services, we will conduct statistics and analysis on the contents collected in questionnaires.
  • Except for the following situations, this Website or APP will never disclose your personal data to a third party, or use it for other purposes than the purpose of collection without your consent or compliance with other special provisions of other laws and regulations.
    1. When the company co-organizes activities with other third parties and it is necessary to share and transmit your information with third parties in order to provide you with related services. Users should decide whether to participate in this activity at their discretion. If you choose to participate in this activity, you are deemed to have understood and agreed to provide your personal data to third parties co-organizing the activity.
    2. If the company is required to provide your information due to legal regulations, court orders, administrative investigations or other legal procedures.


IV. Period of Use of Personal Data


Unless otherwise agreed in this Statement, you may terminate your membership with the Company at any time. The period of use is from the date you become a member of the Company and the entrusted agency until the date you request the Company to stop the collection, processing, utilization or deletion of your personal data.



V. Region of Use of Personal Data


Customers’ personal data collected by this Website or APP will not be transferred to regions other than Taiwan, Penghu, Kinmen, and Matsu. Your personal information is used in regions where the personal data host of this Website or APP and the entrusted agencies, and related internet servers are located, and where the Company/this Website/APP’s related services and marketing operations are available.



VI. Subject of Use of Personal Data


The Company, its affiliated companies, relevant entrusted agencies and outsourced vendors are the subjects of your personal data use.



VII. Personal Data Protection


  • The host of this Website is equipped with firewalls, anti-virus systems and other related information security equipment and necessary security protection measures, and strict protection measures are adopted to protect the website and your personal data.
  • This Website and APP will use corresponding technologies to prevent your personal information from being lost, stolen or tampered with to the best of its ability. However, in the event of your personal information lost, stolen or tampered with for reasons not attributable to this Website or APP, this Website and APP are not responsible for any joint and several liability.
  • When this Website transmits commercial information or e-mail, in addition to indicating the sender's information in the e-mail, it will also provide in the content the method, description or function link for customers to stop receiving the message.


VIII. Exercise of Rights to Personal Data


Under the premise of not violating relevant laws, after this Website or APP confirms that the personal data is owned by you, you can make requests as follows via the Company's service mailbox: service1@skm.com.tw or call the toll-free number: 0800-008-801 (Service hours: 11:00 am to 21:30 pm. We apologize for any inconvenience caused.) to notify the Website and APP for exercising the following rights in accordance with the Personal Data Protection Act. However, if you refuse to provide the necessary information required by this Website or APP, you may not be able to fully enjoy or may be completely unable to use the services of this Website or APP.


  • Request to inquire or view your personal data
  • Request a copy of your personal data
  • Request to supplement or correct your personal data
  • Request to stop the collection, processing or use of your personal data
  • Request deletion of your personal data


IX. Use of Cookies


  • In order to provide you with the best service, this Website and APP will place and access our cookies on your computer to track your activities on this Website which assists the Company in various analyses and data collection on the platform, so that we can improve our services.
  • This Website uses cookies through third-party Google Analytics and Firebase tools to learn about how you interact with this Website or APP (including customer information such as the number of visits, time, geographic location, etc.), and we will grasp the contents or direction for activity implementation through the statistics. Therefore, when you browse this Website or APP, only your browsing history and IP address will be collected. The collection of the number of browsing records is to learn about the daily number of visitors and traffic analysis of this Website or APP. Relevant information is only used for statistics on the usage rate and management of the Website or APP. The Google Analytics and Firebase Privacy Policy and how to opt out of disclosing information to Google Analytics can be found directly on the Google Analytics Privacy Policy and Google Privacy Policy page.
  • The "click-to-website URL" technology used in marketing e-mails sent by this Website enables users to link to contents on the target page. When users click on this URL, they will go through another web server before reaching the destination page. This Website will track the click data to help determine the customer's interest in a specific marketing topic and measure communication effectiveness. If you do not wish to be tracked by this, please do not click on the text or image links in the marketing e-mails.
  • If you do not want to accept cookies from this Website, you can set the privacy level to high in the function setting of the browser you are using to refuse cookies. However, it may lead to some functions of this Website hindered from being executed properly.


X. Revision of Privacy Statement


This statement will be amended at any time in response to the revision of pertinent laws and regulations, the policies of this Website and APP, or other environmental changes. The revised terms will be updated on this Website to inform customers of relevant matters.



XI. Privacy Statement Inquiry


If you have any questions about the privacy statement of this Website or APP, please contact us through our service mailbox: service1@skm.com.tw.