Culture and Art Exhibition

This Summer/Whose" Touring Exhibition

 

Shin Kong Mitsukoshi, upholding the belief that art originates from life and embracing the spirit of caring for humanity and the land, initiated the "This Summer" Touring Exhibition in 2011. The exhibition aims to gather Taiwanese artists from different backgrounds to tell stories about Taiwan and spread the warmth of this land to the world. It endeavors to interpret the beauty of contemporary culture by incorporating various perspectives and themes, adhering to the principles of co-creation, sharing, and mutual benefit, and integrating culture into everyday life.
Over the past 13 years, the series has evolved from "This Summer Has a Drama," "This Summer, Plays Guitar," "This Summer, Plays with Dolls," "This Summer, Loves Circus," "This Summer, We Rock" to the 25th anniversary of SKM's "What to Play This Summer,"and in 2017-2018 "The Summer Carnival of the Animals" , "This Summer Have Fun with Woods." It further resonated with the audience with the resounding success of "Who Cut the Onion," which extended from 2020 to 2022,followed by "Whose Paper Dolls" in 2023, "Whose playing hide-and-seek" in 2024 . Each May, these exhibitions are showcased at SKM department stores throughout Northern, Central, and Southern Taiwan. To date, more than 500 groups of visual artists, performing artists, and lifestyle creators from Taiwan have participated, accompanying over 5 million consumers through the summer.

   

Space Arts

 

Rising Dragons, Gathering Blessings

From January 3 to February 29, 2024, Shin Kong Mitsukoshi presented a series of large-scale, festive 3D installations at its Taipei Xinyi Place, Taichung Zhonggang, and Tainan Xintiandi branches. Adorable fire dragon figurines were also displayed across all branches to celebrate the Lunar New Year and spread good luck. For the first time, a large flying dragon installation debuted at the Secret Base in Building A8; its charming design and auspicious symbolism attracted many shoppers and international visitors who eagerly took photos and posed with it. Additionally, a limited-edition exclusive dragon figurine was released and made available for redemption with SKM Points—offering collectors a rare opportunity to own a piece by the internationally renowned designer.

During the event period, the outdoor art installations successfully attracted large crowds who stopped to view and take photos. In total, the event drew more than 12.35 million visitors.

 

The Lantern Festival of the Dragon Year

– Good Luck Comes with Dragon – Spring Festival Celebration–

Shin Kong Mitsukoshi, in collaboration with the Taipei City Department of Cultural Affairs, invited nine renowned designers and creators to co-create the “Spring Festival Lantern Tunnel” with the public at Xiangti Avenue Plaza in Taipei’s Xinyi District. Through the language of art, visitors were encouraged to express their New Year’s wishes and resolutions. The installation was also accompanied by an interactive lantern riddle game via the LINE app, along with a variety of themed events, including Lantern Festival performances, the “Rising Dragons, Gathering Blessings” space art exhibition, a photography exhibition, an Impressionist art showcase, and SKM Points promotions—welcoming the arrival of spring together with the public.A total of five stage performances planned for the Lantern Festival featured 12 performing groups, each presenting one theme per day during the national holiday period, immersing citizens in festive joy and experience.

 

Art Around the Corner Exhibition

To enhance the artistic atmosphere, elevate the customer experience, attract more shoppers, support emerging artists, and strengthen its brand image, Shin Kong Mitsukoshi launched the Art Around the Corner exhibition program.In 2024, each exhibition attracted an average of 3,000 visitors. The frequency of exhibitions increased from three or four times to six to eight times per year, significantly boosting brand visibility. Participant feedback was overwhelmingly positive, with many attendees expressing a heightened interest in art as a result of the events. Shin Kong Mitsukoshi has also carefully reviewed areas for improvement. In response to feedback about crowding and narrow walkways, plans are underway to optimize spatial layouts and stagger event schedules. To further enhance visitor engagement, the company is exploring interactive features such as digital guides and Augmented Reality (AR) experiences. Expanding exhibition areas or establishing multiple display zones is also under consideration. Looking ahead, Shin Kong Mitsukoshi plans to collaborate with more international artists and brands to diversify its exhibitions, introduce limited-edition merchandise that blends art with commercial value, launch a large-scale annual arts festival, and integrate micro-exhibitions with broader in-store programming.

 

Lantern Festival The Year of Rabbit
 [HUG YOU Halo] Embrace Sincerity, Leap into the Future

After a three-year hiatus, Shin Kong Mitsukoshi's Lantern Festival is returning to Taipei with all seven stores in Taipei joining the Taiwan Lantern Festival. With the two highlights of "Digital interaction" and "Light and music," the lantern festival is set to be captivating again! Combining diverse interactive light shows and digital technology, the exhibition aims to create social media sensation and reach the younger generation. The addition of viewing via a cell phone and offline inbound marketing activities will attract more visitors and increase foot traffic. The event also includes point-based activities, such as festive mini lantern giveaways for new customers, and a lantern festival charity auction in collaboration with HOTAC and Taiwan World Vision. The effective use of social media to promote and encourage the public to share the messages of love and warmth helps us expand the point reward ecosystem!