“If kitchens are laboratories that produce incredible flavors, The Beautiful Market is a magical shop for all at-home culinary magicians.”
New Market Format, But Traditional At Heart
In 2015, Taiwan’s first Beautiful Market was opened in Shin Kong Mitsukoshi Xinyi Place A4. In this market where the past meets the present, we have carefully selected seasonal and local produce from small farmers from 36 villages, towns, and places of origin across Taiwan.
At the Beautiful Market, fresh produce delivered straight from their place of origin is also available pre-made and pre-cut at our OPEN KITCHEN station. The station provides innovative services and customers can place orders for our staff to cut and make our products on site. The farm-to-table concept creates a never-before-seen unpackaged trend.
Inheriting Local Ideals Sharing Products from All Over Taiwan
The Beautiful Market will continue to collaborate with local agricultural specialties to offer more quality ingredients and import specialty sauces, seasonings, snacks, and beverages from other countries.
We will also be launching Happy Restaurant, Small Farmer Section, Unpackaged Section, Select Market, Top 6 Japanese Rice Sections, Beer Festival, and Top Japanese Omiyage Sections to satisfy the preferences and demands of different customers.
Exquisite Selection to Support Your Exquisite Lifestyle
“If kitchens are laboratories that produce incredible flavors, The Beautiful Market is a magical shop for all at-home culinary magicians.” In addition to fresh foods and major sauces/ seasonings such as soy sauce, sauces, salad dressing, and spices, Open Kitchen will also be hosting culinary lectures from time to time.
At these culinary lectures, speakers will introduce the place of origin, their selected ingredients, and how to transform them into irresistible dishes. On Tipsy Nights, we will invite wine experts and sommeliers to host wine tasting sessions where pairings with cheese, meats, chocolates, and desserts will also be available for customers. Our events aim to immerse food and culinary connoisseurs in other tasteful adventures.
Fresh Meals from Fresh Foods Eating Well, Made Simple
At the Beautiful Market, customers have access to fresh ingredients delivered straight from the source, but beyond that, The Beautiful Market at Xinyi A8 has now become the first to sell freshly made meat and seafood dishes on site so that all our distinguished guests can enjoy an experience from “farm to table.”
We also provide Chinese bentos, sushi, rice balls, Italian dishes, sandwiches, salads, and other bento boxes that have been made adhering to the global zero food waste movement. We’ve decreased our food waste as much as possible and made our bento boxes even tastier and with more ingredients to ensure that busy people can also enjoy great foods while being environmentally conscious.
All Your Daily Needs At One Place
The Beautiful Market at Xinyi A8 has also introduced a Baby Section where we sell a comprehensive lineup of baby foods, baby congee, and other foods for children so new parents know where to get products for their children that they can feel safe with.
In addition to baby foods, we also carry Chu Lu Ranch milk, KD Milk, Zhuji’s scallion pancakes, Dongmen Xingji dumplings, Haidilao hotpot ingredients, beef noodle soup from Ambassador Hotels, yogurt from Matthew’s Choice, Mary House pizzas, creamy custard buns from ShanghaiShanghai, and other refrigerated or frozen foods so your family can eat well and eat healthy.
To provide customers and members with better services, we are still exploring future possibilities of a “marketplace.” The Beautiful Market is dedicated to product refinement and strengthening our services. We will continue to work with small local farmers to safeguard the quality and safety of our fresh foods. We will also launch more diverse sections and services to ensure you can trust us and the food you eat. We hope the Beautiful Market has made your life a little more beautiful!
Food Heaven for Culinary Magicians
Compiled, written, and photographed by Shin Kong Mitsukoshi Content Center June, 2022
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